BRAND MARKETING

Our Brand Marketing Team helps to deliver the University’s vision and image through fostering ties with the community and promoting the University's brand values via strategic plans including production and deployment of social media, advertising, multimedia, and digital marketing; raising HKUST's local and global profile via online or offline platforms including Visitor Information Centre and Souvenir Shop; and acting as a gatekeeper to ensure the HKUST brand is featured following the Brand and related guidelines.  

You may find relevant guidelines and downloadable brand materials here:

• Brand Colors
• Brand Guidelines
• Brand PowerPoint Templates
• Brand Social Media Icon Graphics
• E-Board Guidelines
• HKUST Videos
• Mobile App Guidelines
• Muli Font (Arial is also another font acceptable under HKUST Brand Guidelines)
• New Marks Application Form
• Official Marks or Logos of HKUST
• Official Marks or Logos of HKUST(GZ)
• Photo Gallery
• Social Media Guidelines
• The Red Bird Sundial Logo
• University Combination Logo (standard/ abbreviated)
• University Emblem
• Website Guidelines
• Writing Style Guide

Souvenir Shop

Official HKUST mementos are available at the University’s Souvenir Shop. The store features a wide range of exclusive merchandise, with popular items including congregation gifts, post cards, bags and a selection of HKUST apparels. You can visit the Souvenir Shop on campus, or browse and order online.

Mr & Mrs Ho Ting Sik Visitor Information Center

Located on the southeast side of the Piazza of the University, Mr & Mrs Ho Ting Sik Visitor Information Center welcomes all visitors who want to know more about HKUST. In 2014, the Center refurbishment was contributed with the generous support from Mr & Mrs Ho Ting Sik. The objective of the refurbishment is to make the Visitor Information Center more functional, innovative and informational. It aims to engage community and foster better understanding of HKUST and the achievement to prospective students, parents, alumni, and all visitors. We have leveraged on the latest display technology to present the University in an interactive and creative way. The Center is refurbished with below features:

 

• Adopt a simple design as “Simple is beautiful”; making the 4 sets of interactive table the core elements and focal points.
• 4 sets of interactive table with 55” LCD multi-touch functions enabled to introduce about HKUST.
• The table consists of multi- touch points which allow 20 people to interact and use the table at the same time.
• Video on wall to display videos and photos dragged from interactive tables.
• Instead of placing a campus model, a hologram is deployed to introduce selected buildings and zones in the campus.
• Touch screen internet connection for internet browsing and further information search.
• Wide spectrum of leaflets and publications across Schools, Departments and Offices for visitors’ easy access.