Welcome to the Global Engagement & Communications Office (GECO)!
Led by the Associate Vice-President (Global Engagement and Communications), the Global Engagement & Communications Office (GECO) is dedicated to expanding and strengthening the University's global networks and collaborations while enhancing its local and international brand presence. Formerly known as the Public Affairs Office (PAO), GECO assembles a diverse and talented team dedicated to maximizing the University’s impact and reach in the realm of global engagement and communications.
Our office comprises three specialized units, with each playing a vital role in achieving the office’s overarching goals of advancing the University’s international relations:
The Global Engagement and Greater China Affairs Unit spearheads our efforts in fostering global connections and collaborations;
The Public Affairs and Communications Unit brings together the Brand Marketing, PR and Media, and Communications and Content teams, working in synergy under the leadership of the Director of Public Affairs and Communications to craft compelling narratives and promote HKUST's brand worldwide;
The Events and Community Outreach Team oversees the organization of engagement initiatives which encourage the University’s exchange and stronger bonding with diverse communities.
Operating with this cohesive structure, GECO is well-placed to deliver comprehensive and innovative strategies that enhance HKUST's global reputation and drive meaningful engagement with our stakeholders both at home and abroad.